If you like short and sweet, please pay The Psychologist a visit for the short review. I did get a free copy though, which always puts me in a good mood. His work, and style of work, has been directly or implicitly criticised during the so-called replication crisis in psychology ( example), so I approached a book length treatment of his ideas with interest, and in anticipation of how he’d respond to his critics.įull disclosure: I’ve previously argued that Bargh’s definition of ‘unconscious’ is theoretically incoherent, rather than merely empirically unreliable, so my prior expectations for his book are probably best classified as ‘skeptical’. John Bargh is one of the world’s most celebrated social psychologists, and has made his name with creative experiments supposedly demonstrating the nature of our unconscious minds. I’ll put the full, unedited, review below at the end of this post. You can read the review in print (or online here) but the magazine could only fit in 250 words, and I originally wrote closer to 700. I have a review of John Bargh’s new book “Before You Know It: The Unconscious Reasons We Do What We Do” in this month’s Psychologist magazine.
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